Mikayla Nogueira Net Worth, Bio, Career, Age, Personal Life & Many More
Mikayla Nogueira Net Worth
Mikayla Nogueira net worth is currently estimated at approximately $2 million, a figure that reflects her meteoric rise from a small-town makeup lover to a social media beauty icon. In a few short years, she transitioned from posting quick tutorials online to signing major deals with top cosmetic brands, launching her own skincare line, and developing a massive and devoted fan base. Her story resonates with millions not just because of her skill with makeup, but due to her authenticity, resilience, and savvy understanding of what audiences connect with in the digital age. This article will dive deep into the journey that built her fortune, focusing on the platforms she mastered, her brand-building tactics, and the personal values that earned her global respect.
Mikayla Nogueira Wiki/Bio
| Full Name | Mikayla Jane Nogueira |
| Date of Birth | June 13, 1998 |
| Age | 27 (as of 2025) |
| Place of Birth | East Freetown, Massachusetts, United States |
| Nationality | American |
| Ethnicity | Portuguese-American |
| Profession | Makeup artist, beauty influencer, entrepreneur |
| Known For | Viral TikTok makeup tutorials and reviews |
| Social Media Handles | TikTok: @mikaylanogueiraInstagram: @mikaylajmakeup |
| Years Active | 2020–present |
| Education | Bachelor’s degree in Communications, Bryant University |
| Spouse | Cody Hawken (married in 2023) |
| Notable Awards | American Influencer Award (Emerging Makeup Artist of the Year, 2020) |
| Net Worth | Estimated $2 million (as of 2025) |
| Height | Approximately 5 ft 5 in (165 cm) |
| Hair Color | Brown |
| Eye Color | Hazel |
| Zodiac Sign | Gemini |
| Hobbies | Makeup artistry, skincare, content creation, mental health advocacy |
| Languages Spoken | English |
| Brand Ventures | Co-founder of Point of View Beauty |
Humble Beginnings and Passion for Beauty
Mikayla was born on June 13, 1998, in Massachusetts. Raised in a close-knit family, she was surrounded by encouragement and creativity. Her mother, a licensed hairdresser, played a significant role in nurturing Mikayla’s early interest in makeup. She would often experiment with beauty products, fascinated by how they could transform a person’s appearance and boost confidence. What began as a teenage hobby gradually turned into an all-consuming passion. Despite struggling with self-esteem and body image issues, Mikayla found solace in beauty and saw it as a form of self-expression.
While attending Bryant University, where she studied communications, she juggled academic life with part-time jobs and makeup practice. The communication skills she gained there proved to be instrumental later in building her online persona. Her vibrant personality, honed during her college radio days, eventually made her stand out in the crowded beauty influencer space.
TikTok Breakthrough During the Pandemic
The COVID-19 pandemic changed everything for Mikayla. Like many, she found herself at home with time on her hands. In early 2020, she decided to upload a short makeup transformation video on TikTok using a trending audio challenge. The video unexpectedly went viral, garnering hundreds of thousands of views overnight. Her unique Boston accent, infectious energy, and no-nonsense attitude captivated audiences.
She continued creating content with consistent enthusiasm. Within months, her follower count surged past the one-million mark. Viewers appreciated her raw honesty and ability to teach complex makeup techniques in a down-to-earth way. By late 2020, she had become one of TikTok’s most recognized beauty influencers, winning the American Influencer Award for Emerging Makeup Artist of the Year.
Explosive Social Media Growth and Community Building
Unlike many influencers who quickly burn out or lose their authenticity, Mikayla remained grounded. She frequently interacted with followers, responded to comments, and shared personal anecdotes, fostering a genuine community. Her TikTok presence expanded dramatically, surpassing 16 million followers with over 1.7 billion likes.
On Instagram, her curated content reached nearly 3 million followers. Across all platforms, she maintained a remarkable engagement rate—one of the highest in the beauty niche. People came for makeup tips but stayed for her personality. She became a voice for mental health advocacy, frequently discussing her struggles with anxiety, depression, and body dysmorphia. This transparency made her a relatable and trusted figure, especially among younger audiences.
Monetization and Strategic Brand Partnerships
As her online presence grew, so did her earning potential. Mikayla began monetizing through multiple income streams. She earned thousands per sponsored post on TikTok and Instagram. Reports estimated she could command between $8,000 to $14,000 per post, depending on the campaign and platform. Her influence brought high conversion rates, making her a favorite among advertisers.
She formed partnerships with big names like L’Oréal, e.l.f. Cosmetics, Maybelline, and Ole Henriksen. These collaborations were more than just ads; Mikayla made sure the products aligned with her values and audience expectations. Her review style remained consistent—authentic, transparent, and informative.
A major milestone came when she collaborated with Becca Cosmetics to promote their highlighters. The product sold out in hours, reinforcing her power as a digital trendsetter. These partnerships significantly contributed to Mikayla Nogueira net worth, and her strategy Launching Her Own Skincare Line
Building on her reputation and business acumen, Mikayla took a big leap by co-founding her skincare brand, “Point of View Beauty.” Partnering with Ani Hadjinian, the line launched with five key products: toner, serum, moisturizer, primer, and lip ampoule. The brand emphasized inclusivity, clean ingredients, and affordability, resonating well with her audience.
The launch was met with massive enthusiasm. Fans who trusted her recommendations now had access to a line developed with her input. Within days, several products were out of stock. This venture not only diversified her income but marked a transition from influencer to entrepreneur. It demonstrated her understanding of brand-building, product development, and customer experience.
Real Estate and Lifestyle Investments
Mikayla’s financial moves weren’t limited to the beauty industry. She invested in real estate, reportedly purchasing a $4.35 million mansion. This step signified a level of wealth stability and foresight in long-term financial planning. She frequently shares glimpses of her home life, further endearing her to followers who feel connected to her journey.
In addition to property investments, she also earns from YouTube ad revenue, merchandise, and affiliate links. Her diversified portfolio ensures consistent cash flow, which is key to maintaining and growing her net worth.
Challenges, Controversies, and Comebacks
No public figure is without criticism. Mikayla has faced online scrutiny, from questions about product reviews to drama involving other influencers. However, she has always addressed issues head-on, either through honest explanations or by taking short breaks to reflect.
Her transparency during tough times—whether discussing mental health or industry pressures—has only strengthened her bond with fans. She uses her platform not just to entertain but to educate and uplift, showcasing strength through vulnerability.
Personal Life and Support System
Behind Mikayla’s success is a strong support system. She married Cody, her longtime partner, in 2023. Their relationship, often featured on her platforms, reflects her grounded personality. Family remains central to her identity. Her Portuguese roots and upbringing in Massachusetts keep her connected to where she started, no matter how high she rises.
She often credits her team and family for helping her stay balanced. Unlike some influencers who lose touch with reality, Mikayla’s values keep her motivated and focused.
Future Outlook and Business Expansion
Looking ahead, the future seems even brighter for Mikayla. With her brand gaining momentum and her online influence holding strong, expansion is inevitable. She has hinted at potential product lines in makeup, possible podcast projects, and maybe even publishing a book.
Her focus remains on maintaining authenticity while scaling responsibly. By continuing to build trust and deliver value to her audience, she is poised to significantly grow her wealth and influence in the coming years.
Conclusion
Mikayla Nogueira net worth—now around $2 million—isn’t just a measure of financial success but a reflection of her impact. She transformed her passion into a purpose, becoming an advocate, educator, and entrepreneur. Her journey inspires thousands to embrace their uniqueness, chase their dreams, and turn creativity into a career.
Through transparent content, heartfelt connections, and smart business decisions, Mikayla carved out a legacy in an oversaturated industry. She didn’t just ride the TikTok wave—she redefined what it means to be a beauty influencer in the digital age.
Frequently Asked Questions (FAQs)
Q1. What is Mikayla Nogueira’s net worth in 2025?
A. Mikayla Nogueira’s net worth is estimated to be around $2 million as of 2025, thanks to her success on TikTok, brand deals, and beauty collaborations.
Q2. How did Mikayla Nogueira become famous?
A. She gained massive popularity by posting makeup tutorials and honest reviews on TikTok, quickly going viral during the 2020 pandemic lockdown.
Q3. What makes Mikayla Nogueira’s content unique?
A. Her bold personality, unfiltered reviews, and impressive makeup skills make her content stand out in the crowded beauty influencer space.
Q4. Is Mikayla Nogueira a certified makeup artist?
A. While not professionally certified, Mikayla has years of self-taught experience and worked at Ulta Beauty before her rise to fame.
Q5. How does Mikayla Nogueira earn her income?
A. She earns through sponsored content, affiliate links, beauty brand partnerships, and her own product collaborations.
Q6. What role did TikTok play in building Mikayla Nogueira’s net worth?
A. TikTok was the key platform that launched her career, helping her grow a loyal following and monetize her influence.
Q7. Has Mikayla Nogueira launched her own beauty line?
A. Yes, she has collaborated with several brands and co-founded her own beauty ventures, contributing to her growing net worth.
Q8. Does Mikayla Nogueira talk about mental health?
A. Absolutely. She openly shares her struggles with anxiety and depression, making her relatable and inspiring to many fans.
Q9. Where is Mikayla Nogueira from?
A. Mikayla was born and raised in East Freetown, Massachusetts, and she proudly represents her New England roots.
Q10. What’s next for Mikayla Nogueira’s career?
A. With her platform growing and her beauty ventures expanding, Mikayla is expected to further increase her influence and net worth in the coming years.
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